Effective Date: March 07, 2026
This Privacy Policy describes how MatchLab ("we," "our," or "us") collects, uses, and shares information about you when you use our mobile application.
1. Information We Collect
Information You Provide
- Account information (name, email address, username)
- Profile information and preferences
- Photos, images, and other content you upload, create, or share through the app
- Communications with us (support requests, feedback)
Information Automatically Collected
- Device information (device type, operating system, unique device identifiers)
- Usage data (features used, time spent in app, user interactions)
- Log data (IP address, access times, app crashes)
- Location data (if you grant location permissions)
Information from Third Parties
- Social media account information (if you connect social accounts)
- Analytics and advertising partners
- App stores and payment processors
2. How We Use Your Information
We use the information we collect to:
- Virtual Try-On Feature: We process the photos you upload to our secure servers using our proprietary, in-house AI model to generate the virtual dress try-on images you request. We do not save or store these photos on our backend. All original images and video data remain stored locally on your device, and any data sent to our servers is immediately deleted after the try-on result is generated.
- Provide, maintain, and improve our services
- Process transactions and send related information
- Send technical notices, updates, and support messages
- Respond to your comments and questions
- Personalize your experience and content
- Monitor and analyze trends and usage
- Detect and prevent fraudulent or illegal activities
- Comply with legal obligations
3. Information Sharing
We may share your information in the following circumstances:
With Service Providers
We work with third-party companies that help us operate our app, such as cloud hosting, analytics, and customer support services.
Third-Party AI Services
We do not use any third-party Artificial Intelligence (AI) services. The virtual try-on feature is powered entirely by our proprietary, in-house AI models hosted securely on our servers. No user personal data, uploaded photos, or any other collected information is shared with, transmitted to, or processed by any third-party AI services or models.
For Legal Reasons
We may disclose information if required by law or if we believe disclosure is necessary to protect our rights or comply with legal processes.
Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
With Your Consent
We may share information for other purposes with your explicit consent.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.
5. Data Retention
Photos and Try-On Data: We do not store any of your photos, images, or video data on our backend servers. Data sent to our servers for the virtual try-on feature is processed transiently and immediately deleted after the try-on result is generated. Your photos and videos remain stored locally on your own device.
Other Information: We retain other personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. We will delete or anonymize your information when it is no longer needed, unless we are required to retain it by law.
6. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal information we hold about you
- Rectification: Request correction of inaccurate information
- Erasure: Request deletion of your personal information
- Portability: Request transfer of your data to another service
- Restriction: Request limitation of processing of your information
- Objection: Object to processing of your information
- Opt-out: Unsubscribe from marketing communications
7. Third-Party Services
Our app may contain links to third-party services or integrate with third-party platforms. This Privacy Policy does not apply to these external services. We encourage you to review their privacy policies.
8. Children's Privacy
Our app is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly.
9. International Data Transfers
Your information may be processed and stored in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy in the app and updating the "Last Updated" date. Your continued use of the app after changes become effective constitutes acceptance of the updated policy.
11. Contact Us
Questions or Concerns?
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
Email: support@matchlab.sg